Organic rankings on Google & ChatGPT. Why me?
Shlomi Asaf
- 22+ years building and ranking websites.
- Specialized in AEO & GEO — so your brand shows up in ChatGPT answers, not just on Google.
- Designer, developer and SEO — WordPress, static sites, landing pages and authority sites, architecture and content.
Selected work
Be Found. Be Trusted. Be Recommended.
Three disciplines that together decide whether your customers find you on Google, trust you over your competitors, or hear your name from ChatGPT.
Answer Engine Optimization · Generative Engine Optimization · llms.txt · Citation engineering · AI surface monitoring
Topical authority planning · Content clusters · Schema markup · Structured data · Entity optimization
Technical audits · Site architecture · Core Web Vitals · Crawl & indexation · Internal linking
Numbers, not narrative.
Real outcomes from real engagements.
Websites I Design & Build
New build or rebuild, I design and develop it myself, SEO-ready from the foundation up. Astro when speed matters most, WordPress when you need to edit it yourself.
Static-first architecture · Sub-second loads · 90+ PageSpeed · Tailwind CSS · SEO from day one
Custom block themes · Performance tuning · Schema integration · CDN & LiteSpeed · Client-editable
Hand-coded · Built for speed · Conversion-focused · One clear goal · A/B-ready
Beyond the Build
Already have a site, or need to win locally? Two services that round out the work, from full rebuilds to the map pack.
Technical audits · Performance overhaul · Schema retrofitting · WordPress → Astro rebuilds · Internal linking
Google Business Profile · Local citations · Location pages · Review strategy · Local schema markup
Systematic. Scalable. Engineered.
Four steps that turn your search visibility from a gamble into a system. The same methodology we use for biotech leaders, lifestyle brands, and content platforms ranking in three languages.
Audit & Map
Before we touch anything, we map exactly where you stand. We surface every technical issue, content gap, and entity weakness blocking your visibility, then turn it into a prioritized roadmap.
Build the Foundation
We fix what's broken at the technical level (crawl, indexation, Core Web Vitals), and when the site itself is the bottleneck I rebuild it on Astro or WordPress, so Google and LLMs both understand who you are and what you're an authority on.
Scale the Content Engine
Topical authority isn't built in a sprint. We expand your content footprint with structured clusters, schema, and internal linking, so every new piece compounds the last.
Measure & Compound
SEO isn't done at launch. We track rankings across Google and AI surfaces, monitor competitors, and continuously optimize. Compounding gains, month over month.
Real Brands. Real Numbers.
Three engagements that show what compounding SEO actually looks like, across different verticals, scales, and platforms, with one shared methodology.
Mendelics
From 0 to Category Leader in Organic Search
Technical SEO, content strategy, and on-page work that drove the most significant traffic transformation in the brand's digital history. Built on entity authority for medical content, one of Google's hardest verticals.
Sabores de Israel
From 3,000 to 34,000+ Indexed Keywords
Full WordPress rebuild on a clean block theme. Deep content rewrite, schema for recipes, 301 management, and Brazilian-Israeli niche entity work. Result: 11x growth in indexed keywords and 100K+ monthly visitors at peak.
Restaurant Client
WordPress to Astro: a Faster, AI-Ready Rebuild
Full rebuild from WordPress to Astro with a pillar-and-cluster blog structured for AI citation. Lightning-fast and built to rank from day one.
Shlomi Asaf
SEO Consultant & Authority-Site Builder
22+ Years Building for the Web. Designing, Developing & Ranking It.
Search algorithms have changed more in the last three years than in the previous twenty. Most SEO agencies are still chasing the old playbook, building links and counting backlinks. We're building entity systems that work the way search actually works now: across Google, ChatGPT, and AI Overviews.
Who I am:
- Shlomi Asaf, Israeli-Brazilian, based in São Paulo
- Building websites for 22+ years (WordPress, Angular, React, and today Astro)
- Technical SEO for the last 15 years
- Content & strategy specialist for the last 5 years
- Working in three languages: English, Portuguese, and Hebrew
The dev background never went away, it became the foundation. It's why I can audit a site, fix the architecture, build the schema, and rewrite the content, without handing off to five different specialists. Astro is my go-to for speed today; WordPress when you need to manage the content yourself.
I love this work. After years in the industry, SEO is still what genuinely keeps me interested. NextTierSEO is the boutique consultancy I built to work with a small number of clients, giving each one the time, depth, and real involvement that this kind of work deserves.
Certified, Connected, Battle-Tested.
And with Claude Code — I’m comfortable stepping into whatever stack the project needs.
Outcomes, In Their Words.
"Working with Shlomi at Mendelics was exceptional. His on-page and off-page SEO expertise drove over 700% growth in our blog traffic. Beyond technical skill, he brings genuine curiosity, commitment, and a real team mindset."
Cleandra Gregório, PhD
Marketing Manager, Mendelics
"Shlomi is an excellent SEO specialist and a pleasure to work with. He supported our team with clear content strategy and practical insights that significantly increased traffic to our website and blog, strengthening our digital presence."
Iuri M.
Scientific Communication Coordinator, Mendelics
"Shlomi managed our Google Ads campaign and delivered a 15.6% CTR. Results that speak for themselves. Highly recommended."
Timor S.
Google Ads Campaign, Hebraico Juntos
What I get asked the most
Let's See Where You Stand.
Book a 30-minute call and we'll walk through your site together. I'll show you what's working, what isn't, and what's possible. Tell me what you're trying to achieve, and I'll show you how to get there.
São Paulo, SP Brazil